Turning off the “TAPS” : strategies to control tobacco advertising, promotion and sponsorship in Kenya
Date
2010
Journal Title
Journal ISSN
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Publisher
Kenya Tobacco Control Situational Analysis Consortium, Institute for Legislative Affairs, Nairobi, KE
Abstract
This paper identifies and discusses the legal framework (international and national) related to Tobacco Advertising, Promotion and Sponsorship (TAPS). It analyses the implementation of the laws governing TAPS and identifies the TAPS strategies used by the industry both prior and post enactment of the Tobacco Control Act, 2007. The media is critical in Tobacco Control, both as a friend of Tobacco Control through messages to the public, and as an industry supporter due to relationships they may have through advertising revenues. The paper gives a summary of the current situation in the enforcement of the TAPS bans in Kenya.
Description
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IDRC-Related Report
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Keywords
TOBACCO CONTROL, TOBACCO INDUSTRY, LEGAL FRAMEWORK, ADVERTISING, MEDIA, JOURNALISM, CORPORATE SOCIAL RESPONSIBILITY, PUBLIC AWARENESS, INFORMATION CAMPAIGNS, KENYA, SOUTH OF SAHARA