Dimensions of radio coverage and content generation of agricultural biotechnology news in Kenya
Date
2011
Journal Title
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Publisher
ISAAA AfriCenter, Nairobi,KE
Abstract
Findings revealed that agricultural biotechnology is not adequately covered by Kenyan media in a way that enables informed public debate and policy choices. Measures should be taken to improve coverage of biotechnology issues by improving relationships between journalists and scientists. Production of a local glossary of biotechnology terms in local languages could greatly enhance confidence of radio producers and presenters. There are few items and little space allocated to biotechnology in newspapers. Radio producers cited challenges that hinder adequate coverage, including: their low scientific knowledge, scientists’ use of technical jargon, and unavailability of experts to speak in local languages.
Description
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IDRC-Related Report
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Keywords
RADIO, MASS MEDIA, BIOTECHNOLOGY, AGROBIOTECHNOLOGY, GENETICALLY MODIFIED ORGANISMS, GENETIC ENGINEERING, INFORMATION DISSEMINATION, LANGUAGES, JOURNALISM, AWARENESS, KENYA, SOUTH OF SAHARA