Strengthening Indian tobacco control legislation to be compliant with FCTC through advocacy and evidence based recommendations : research study
Date
2010
Authors
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Publisher
HRIDAY (Health Related Information Dissemination Amongst Youth), New Delhi, IN
Abstract
A comprehensive ban on tobacco advertisement, promotion and sponsorship is vital to reduce consumption. Partial bans do not work, and when traditional advertising is blocked, the industry often converts advertising spending to events sponsorship. The report covers research towards implementation of strong pictorial warnings with a comprehensive ban on advertising, and describes the results of the study carried out in five states of India: Himachal Pradesh, Rajasthan, Tamil Nadu, Mizoram and Delhi, to assess the effectiveness of the pictorial warnings and to gauge the level of implementation of the prohibition on tobacco products advertisements and its impact on youth, adults and other stakeholders.
Description
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Final Technical Report
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Keywords
SMOKING, TOBACCO, INDIAN TOBACCO CONTROL LAW, ADVERTISING, PICTORIAL WARNINGS, PACK WARNINGS, TOBACCO ADVERTISING, POLICY RECOMMENDATIONS, ENFORCEMENT, FCTC, INDIA