Analysis of media reportage of GMOs : a briefing paper
Date
2010
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Publisher
Gene Campaign, New Delhi, IN
Abstract
This media content analysis reveals that basic awareness about GM foods needs to be raised among consumers through government ministries, consumer interest groups, and biotech food-crop companies. Attitudes and perceptions of consumers regarding GM foods, and their concerns over consumption of them are not covered by print media. It concludes that consumer questions need to be addressed first, before GM foods are introduced in India.
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Working Paper
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Keywords
INDIA, GENETIC ENGINEERING, GENETICALLY MODIFIED ORGANISMS, BIOTECHNOLOGY, MASS MEDIA, COMMUNICATION INDUSTRY, PUBLIC OPINION, CONTENT ANALYSIS, SOUTH ASIA