Survey on the use of mobile telephones for micro and small business development : the case of Ghana
Date
2007
Journal Title
Journal ISSN
Volume Title
Publisher
Science and Technology Policy Research Institute (STEPRI-CSIR), Accra, GH
Abstract
The study examines the level of usage, and contributions of mobile telephones to the growth of small business in less urban and rural areas of Ghana. The findings have policy implications for both policy makers and service providers, for developing a market that meets socio-economic needs of all subscribers. Quality and cost of service are big issues. Operators need to establish effective feedback systems to gather public perception of their services. This will provide input towards service improvement and innovation, to meet the changing needs of customers. The National Communication Authority should continue to penalize operators whose services are below required standards.
Description
The table of contents for this item can be shared with the requester. The requester may then choose one chapter, up to 10% of the item, as per the Fair Dealing provision of the Canadian Copyright Act
item.page.type
IDRC Final Report
item.page.format
Keywords
SMALL ENTERPRISES, GHANA, MOBILE COMMUNICATION SYSTEMS, BUSINESS DEVELOPMENT, ICT, MOBILE TELEPHONY, MULTI-CRITERIA EVALUATION, TECHNOLOGY ADOPTION, RURAL AREAS, PERI-URBAN AREAS, SMES