Abstract:
This study explores the feasibility of implementing a sustainable funding mechanism for ocean
and coastal management in Jamaica. Results show that tourists are more willing to pay for
an ‘environmental tax’’ than a general‘‘ tourism development tax’’. The study found that an
environmental surcharge of US$2 per person could generate $3.4M per year for management
with 0.2% rate of decline in tourist visitation. Negative impacts from the imposition of additional
taxes on annual tourist visitation rates could be minimized by providing information on how
there venues from the tax will be allocated for management activities.