Farmers turn to SMS to sell their produce
Date
2009
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
The Standard Group, Nairobi, KE
Abstract
The article reports on an ICT platform that links farmers and the market in a way that is cost effective. The ICT concept is built around bridging between different value chain partners, while guaranteeing farmers a market for their produce through provision of fixed-price contracts. The new ICT platform links farmers to processors, exporters, large retailers and institutions in a process that leaves farmers pocketing more than 86 percent of their produce.
Description
Online article from The standard [Kenya] tech.insight, Monday December 7, 2009
item.page.type
Media Article
item.page.format
Text
Keywords
FARMERS, MOBILE USAGE, TELEPHONE, INFORMATION AND COMMUNICATION TECHNOLOGY (ICT), SHORT MESSAGE SERVICE (SMS), MARKETING, FARM PRODUCE, KENYA