Farmers in Kenya using a mobile information exchange
Date
2007
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Publisher
White African, KE
Abstract
DrumNet is moving from a pilot project in central Kenya to a beta phase project in western Kenya. The pilot phase researched whether it was feasible to provide marketing, finance, and information via cell phones. Drumnet’s premise is that information on markets is one of the key elements that allows farmers to obtain full market value for their products. A lack of information keeps farmers in a disadvantageous financial position, so that it is difficult to get the financing and resources they need to grow their business.
Description
Blog entry from White African : a white African's view of the world, March 19, 2007
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Media Article
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Keywords
MOBILE PHONES, SHORT MESSAGE SERVICE (SMS), FINANCIAL SERVICES, AGRICULTURAL CREDIT, INFORMATION SERVICES, AGRICULTURAL INFORMATION, AGRICULTURAL MARKETS, MARKETING, KENYA