Social marketing in international development : a critical review
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Date
1988
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Publisher
Florida State University, Talahassee, Fla., US
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Thesis, in partial fulfillment of the requirements for the degree of M.Sc., Florida State University, 1988
Thesis, in partial fulfillment of the requirements for the degree of M.Sc., Florida State University, 1988
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Keywords
SOCIAL MARKETING, DEVELOPMENT COMMUNICATION, INFORMATION DISSEMINATION, HEALTH EDUCATION, FAMILY PLANNING, SOCIAL DEVELOPMENT, COMMUNITIES, LANGUAGE BARRIER, METHODOLOGY, MODELS