Final report / Marketing Research Techniques for New Product Development and Launching by Small and Medium Scale Off Farm Agribusiness Enterprises in the Philippines

Files

44324.pdf (6.76 MB)

Date

1988

Authors

Journal Title

Journal ISSN

Volume Title

Publisher

SEARCA Agribusiness Project, Manila, PH

Abstract

Description

Companion volume to: Final report / Institutional and Policy Issues Affecting New Product Development in Selected Philippine Small and Medium Scale Industries

Keywords

NEW PRODUCTS, PRODUCT DEVELOPMENT, MARKETING, MARKET STUDIES, AGROINDUSTRY, SMALL ENTERPRISES, MEDIUM ENTERPRISES, PHILIPPINES, SAMPLE SURVEYS, FURNITURE INDUSTRY, FOOD INDUSTRY, HANDICRAFTS, TESTS, RESEARCH RESULTS, TRAINING PROGRAMMES

Citation

URI

http://hdl.handle.net/10625/2635

DOI

Collections

IDRC Research Results / Résultats de recherches du CRDI
1980s / Années 1980
Agriculture, Food and Nutrition Sciences Division / Division des sciences de l'agriculture, de l'alimentation et de la nutrition