Final report / Marketing Research Techniques for New Product Development and Launching by Small and Medium Scale Off Farm Agribusiness Enterprises in the Philippines
Files
Date
1988
Journal Title
Journal ISSN
Volume Title
Publisher
SEARCA Agribusiness Project, Manila, PH
Abstract
Description
Companion volume to: Final report / Institutional and Policy Issues Affecting New Product Development in Selected Philippine Small and Medium Scale Industries
item.page.type
IDRC Final Report
item.page.format
Text
Keywords
NEW PRODUCTS, PRODUCT DEVELOPMENT, MARKETING, MARKET STUDIES, AGROINDUSTRY, SMALL ENTERPRISES, MEDIUM ENTERPRISES, PHILIPPINES, SAMPLE SURVEYS, FURNITURE INDUSTRY, FOOD INDUSTRY, HANDICRAFTS, TESTS, RESEARCH RESULTS, TRAINING PROGRAMMES