Marketing of information products and services : proceedings of the IIMA / IDRC Workshop held from Feb. 14-17, 1994 at Indian Institute of Management, Ahmedabad
Date
1995
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Publisher
IIM, Ahmedabad, IN
Abstract
Description
item.page.type
Conference Report
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Keywords
INFORMATION SERVICES, MARKETING, PROMOTION, INDIA, INFORMATION TECHNOLOGY, INFORMATION USERS, LIBRARIES